Google AdSense Program Policies Part 2

Site Behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Competitive Ads and Services
In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.

Google Advertising Cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.
Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies and any applicable laws, rules and regulations.

If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract.

Product-Specific Policies

AdSense for content: Up to three ad units and three link units may be placed on each page.

AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or a search box, but no other Google ads, may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar.

Additional Products:
AdSense for mobile
AdSense for video
AdSense for feeds
AdSense for domains

Source: AdSense Help

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Google AdSense Program Policies Part 1

Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Invalid Clicks and Impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging Clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:
Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
Direct user attention to the ads using arrows or other graphical gimmicks.
Place misleading images alongside individual ads.
Place ads in a floating box script.
Format ads so that they become indistinguishable from other content on that page.
Format site content so that it is difficult to distinguish it from ads.
Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

Content Guidelines
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
Sites with Google ads may not include or link to:
Pornography, adult or mature content
Violent content
Content related to racial intolerance or advocacy against any individual, group or organisation
Excessive profanity
Hacking/cracking content
Gambling or casino-related content
Illicit drugs and drug paraphernalia content
Sales of beer or hard alcohol
Sales of tobacco or tobacco-related products
Sales of prescription drugs
Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
Sales of products that are replicas or imitations of designer goods
Sales or distribution of coursework or student essays
Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language.

Copyrighted Material
AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster Guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines.
Do not place excessive, repetitive or irrelevant keywords in the content or code of webpages.
Avoid hidden text or hidden links.
Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Do not include deceptive or manipulative content or construction to improve your site's search engine ranking (e.g. your site's PageRank).
Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic Sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Ad Behavior
AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google ads may not result in a new browser window being launched.

Ad Placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.
Google ads, search boxes or search results may not be:
Integrated into a software application of any kind, including toolbars.
Displayed in pop-ups or pop-unders.
Placed in emails or in email programs.
Obscured by elements on a page.
Placed on any non-content-based page.
Placed on pages published specifically for the purpose of showing ads.
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

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Click Fraud is a Internet crime

Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Use of a computer to commit this type of Internet fraud is a felony in many jurisdictions, for example, as covered by Penal code 502 in California, USA, and the Computer Misuse Act 1990 in the United Kingdom. There have been arrests relating to click fraud with regard to malicious clicking in order to deplete a competitor's advertising budget.

A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police, because perpetrators generally cannot be sued for breach of contract or charged criminally with fraud. Examples of non-contracting parties are:
Competitors of advertisers: These parties may wish to harm a competitor who advertises in the same market by clicking on their ads. The perpetrators do not profit directly but force the advertiser to pay for irrelevant clicks, thus weakening or eliminating a source of competition.
Competitors of publishers: These persons may wish to frame a publisher. It is made to look as if the publisher is clicking on its own ads. The advertising network may then terminate the relationship. Many publishers rely exclusively on revenue from advertising and could be put out of business by such an attack.
Other malicious intent: As with vandalism, there is an array of motives for wishing to cause harm to either an advertiser or a publisher, even by people who have nothing to gain financially. Motives include political and personal vendettas. These cases are often the hardest to deal with, since it is difficult to track down the culprit, and if found, there is little legal action that can be taken against them.
Friends of the publisher: Sometimes upon learning a publisher profits from ads being clicked, a supporter of the publisher (like a fan, family member, or personal friend) will click on the ads to help. This can be considered patronage. However, this can backfire when the publisher (not the friend) is accused of click fraud.

Advertising networks may try to stop fraud by all parties but often do not know which clicks are legitimate. Unlike fraud committed by the publisher, it is difficult to know who should pay when past click fraud is found. Publishers resent having to pay refunds for something that is not their fault. However, advertisers are adamant that they should not have to pay for phony clicks.

Article taken From Wikipedia, the free encyclopedia.

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Five (5) Google AdSense Mistake By Newbie

Now I will tell you 5 mistake that newbie always do. Mistake with people they can forgive you
but doing mistake with Google AdSense you will BAN forever! What matter going on you can’t
do this:

1) Click your own adsense
This is the big- big mistake in the world of adsense if u do it. What ever you do don’t clik your own adsense because you will be ban by Google. If you accidently click an ad on your website (It will happen) you must quickly send an email off to adsense-support@google.com to tell them about the accidental click. Sure your adsense account not be ban by them.

2) Telling your friends and family about your site(s)
Haha I know you all want more visitor but don’t tell your friend that at same area with you. I mean your neighbour, your best friends and etc. This is because your friends and family will visit you site(s) and you’re sure to get one of them clicking ads on your site at random. If they do it enough, you’ll get slapped by Google for invalid clicks, even though you’re not the one at fault. Be very careful of relatives who bring their laptops to your hourse and use your wireless router for their surfing: any clicks they make will appear to be coming from YOUR computer, so if they click ads on your site(s) you can get in trouble (see #1). Yes, this happened to me

3) Writing Content Just For AdSense
Hey! You make the mistake because adsense not read your site ? Who read your content in website? Yeah HUMAN! So your content must be for human not for adsense. When human or visitor enjoy their reading and at the same time they look at the adsense SURE they will click the adsense. Write naturally for humans, not computers — and let Google do its things. Don’t forget, it’s the humans who click the ads that make you money. If no one’s reading your content because it’s hard to read, you won’t make any money.

4) No Action
If you want to succed in adsense you must trial and error. That’ the key for all you adsense question! Every site is different and what works for my site may not work for your site. Start with the generally accepted best practices and try different things and see what works (and what doesn’t) for you.

5) Just copy and paste
You all know that traffic is the most important things in adsense so that you should not only copy paste other blogger content because the visitor very boring when visit your site and will leave your site in just 5 seconds! And they will not come again after that. You must create the unique content fot your visitor? If your content is unique sure more visitor come to your blog and me also can visit and read the enjoyment content in your blog.

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Fifteen Most Common Mistakes Against Google TOS

Google Adsense publishers often commit common mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

Update:
16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!

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The No .1 Greatest AdSense Mistake

How to Earn $1,000/Month

Almost all AdSense lovers are looking for the most expensive keywords. Let's have a look at the top hundred (100) most expensive keywords (Specially Created). But first let's add 2 more columns fields to the following list: clicks per day and cost per day by Google AdWords estimation:

Keyword	Cost Per Click	Clicks Per Day	Cost / Day
selling structured settlements	$64.81	0.1	$0.00
cash for structured settlements	$63.87	0.1	$0.00
auto insurance quotes florida	$62.57	0.1	$0.00
california auto insurance quotes	$57.34	0.1	$0.00
auto insurance quotes california	$57.01	0.1	$0.00
student loan consolidation interest rate	$56.86	0.1	$0.00
lendingtree .com	$56.35	3.5	$197.22
consolidate loan refinance student	$55.86	0.1	$0.00
audio conference calling	$55.32	0.1	$0.00
arizona divorce attorneys	$53.56	0.1	$0.00
dui attorney los angeles	$52.75	0.5	$26.37
business conference calls	$52.41	0.1	$0.00
personal injury attorneys chicago	$51.59	0.1	$0.00
mesothelioma treatment options	$51.31	0.1	$0.00
copper repiping	$50.94	0.1	$0.00
conference calling services	$49.65	1.0	$49.65
houston criminal lawyer	$49.59	0.5	$24.79
criminal houston lawyer	$49.59	0.5	$24.79
corporate conference calls	$49.35	0.1	$0.00
sell annuity settlement	$49.11	0.1	$0.00
student loan consolidation rates	$48.80	0.1	$0.00
irs tax attorney	$48.78	1.0	$48.78
california criminal defense lawyers	$48.38	0.1	$0.00
universal life insurance quote	$48.34	2.0	$96.68
san diego criminal lawyer	$48.30	0.1	$0.00
irs help	$48.27	4.5	$217.21
web based conferencing services	$47.80	0.1	$0.00
american tax relief	$47.37	0.5	$23.68
criminal defense attorney los angeles	$47.34	0.1	$0.00
pacific coast pillows	$47.24	1.0	$47.24
chicago personal injury lawyers	$46.81	0.1	$0.00
sell annuity payments	$46.73	0.1	$0.00
san diego criminal attorney	$46.61	0.1	$0.00
los angeles criminal defense attorney	$46.59	0.1	$0.00
data recovery seattle	$46.59	0.1	$0.00
student loan consolidation rate	$46.29	2.0	$92.58
college loan consolidation	$46.29	2.5	$115.72
dui attorney san diego	$46.04	0.1	$0.00
consolidate school loans	$45.94	0.1	$0.00
federal criminal defense attorneys	$45.86	0.1	$0.00
irs problem	$45.68	1.5	$68.52
mesothelioma lawyers	$45.48	2.0	$90.96
chicago injury lawyers	$45.22	0.1	$0.00
federal criminal lawyer	$45.18	0.5	$22.59
white water rafting maine	$45.18	0.5	$22.59
maine white water rafting	$45.18	0.5	$22.59
best home equity loans	$45.14	1.5	$67.71
universal life quote	$45.11	2.5	$112.77
consolidate college loans	$45.09	0.5	$22.54

Have you noticed that keyword price result in ( Sifer ) (0) ZERO profit if there are no clicks? It's cost per day (keyword price X clicks/day) that makes you rich, not keyword price itself.

Here is the list of the most PROFITABLE, not the most expensive AdSense keywords:

Keyword	Cost Per Click	Clicks Per Day	Cost Per Day
insurance	$17.41	49,893.5	$868,645.81
hotels	$3.52	200,636.0	$706,238.75
film	$2.88	183,044.0	$527,166.75
home	$3.89	102,282.5	$397,878.91
car	$5.09	52,069.5	$265,033.75
schools	$4.13	60,913.0	$251,570.69
acting	$2.28	106,337.0	$242,448.36
credit	$8.67	25,705.0	$222,862.34
cheap	$2.71	82,139.5	$222,598.05
digital	$1.70	130,607.0	$222,031.91
hotel	$2.38	84,776.5	$201,768.06
film schools	$5.64	35,501.5	$200,228.45
software	$3.23	61,259.5	$197,868.19
new	$2.17	90,415.0	$196,200.55
auto insurance	$29.48	6,453.0	$190,234.44
rental	$5.97	31,635.5	$188,863.94
free	$1.06	172,680.5	$183,041.33
travel	$5.02	35,084.5	$176,124.19
auto	$7.28	23,610.5	$171,884.44
video	$2.01	83,295.0	$167,422.95
mortgage	$13.03	12,172.0	$158,601.16
flights	$1.91	75,692.0	$144,571.72
editing	$2.37	57,747.0	$136,860.39
refinance	$20.01	6,827.0	$136,608.27
loans	$9.38	13,966.5	$131,005.77
uk	$1.43	86,623.5	$123,871.60
computer	$3.67	33,043.5	$121,269.64
buy	$2.06	58,840.5	$121,211.43
extended stay	$20.13	5,758.0	$115,908.54
home insurance	$18.75	6,152.0	$115,350.00
training	$3.60	31,112.0	$112,003.20
travel insurance	$11.29	9,861.0	$111,330.69
cars	$3.90	26,198.5	$102,174.15
debt	$9.17	11,104.5	$101,828.26
furniture	$1.76	57,463.5	$101,135.76

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Why People Fail

Why People Fail

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AdSense Mistakes

AdSense Mistakes

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