How to Avoid PPC Scams

When we talk about PPC Scams we are referring to technology companies that charge for Pay Per Click (PPC) without giving you detailed information about where your marketing dollars are going. Unfortunately, this has become a very common practice. We are not sure whether it is due to the fact that customers don't have a general idea of how it all works, or if its because PPC Advertising is still relatively new (to most people) and is not regulated. Probably a combination of both..

Here is what you want to watch out for:

Set Rates: This is the biggest money maker for Internet marketing companies. They give you a set rate (I.e. - $500 per/month) for your PPC campaigns. Some will tell you that they are spending "X" dollars on the PPC and rest on the management fee. How do you know it's true? Others will even take it a step further and give you no information.

No Statistic Reporting: You hire a business to manage your Internet Advertising. They do it for a period of time and give you no indication of whether it is working. You don't know how much your clicks cost, how many clicks your getting, what geographical locations are being served, etc. The only checkup you can do is to perform a Google Search of your keywords and hope to see your ad.

Contracts: Most Internet marketing companies want you to sign a 12 month (or more) contract for their services. This locks you into Internet marketing [with them] for a year! What if your not getting your ROI? What if they're not doing a good job? What if anything?

All three of the items above are suggesting one thing; you will not know what is going on with your Internet marketing if you do not choose the right company.

In order to avoid the scams above (and many others), we recommend that you use Asset Technology's Internet Marketing Services. Our Internet marketing approach is like no other on the net and shows why we are becoming the leader in PPC Management Services. Here is our program and how it works:

Contracts: NONE
Cost: $89 per / month + $200 Setup Fee
Statistics: Monthly Reports

How it works:

Our Internet Marketing Specialists first look at your website to determine strategy of landing pages, content, etc. We then create professional campaigns through Google AdWords that cater to the needs of your potential customer. After determining keywords, cost per click, number of campaigns, etc., we recommend a monthly budget for your Internet Advertising. You (the client) then determine if you want to raise/lower that budget on a monthly basis when we provide our Statistic Reports. You are in complete control.

Example: You budget $250 per month on your clicks (that are billed directly to you from Google), you will then receive a monthly invoice of $89 for our management fee. You will also receive monthly reports that show statistics like visitors that month, avg. time on site, conversion [sales] rate, geographical location of where your clicks came from, avg. amount of pages they viewed on your site, etc, etc, etc. These statistics not only show you the that our marketing works, but will also give you detailed information on how to cater to your customer via your website.

Posted in: Click Fraud,Scam