Wednesday, June 24, 2009

SEO Techniques

SEO describes the techniques used to ensure that your website achieves high visibility in natural (unpaid) search engine results for the search terms that are important to your business. With approximately 85% of your consumers using search engines and directories to locate your products and services, and paid advertising becoming more expensive, SEO has become a fundamental, and cost efficient means of increasing revenue and generating commercial success online. 

BFIPakistan is your best practice advisor for capitalising on the search engine opportunity. Following years of practical experience in this arena BFIPakistan committed to using ethical SEO techniques to drive a direct path between the search engines and the most dynamic and purchase-motivated segment of your target market. 

The SEO management team at BFIPakistan are made up of individuals qualified to degree, MSc and PHD level who have become experts in the forever changing SEO techniques. By undertaking our own research into search engine technology and monitoring forums, newsgroups and patent applications, we provide a comprehensive and up-to-date SEO report that ensures a good relationship can be formed with the search engines and increased visibility, positioning and revenues can be achieved. Your report will provide an in depth plain English analysis of both your website and your off-page ranking factors, including actionable and tailored recommendations on the following: 
Basic on-page factors - including page layout and the use of specific code in your web pages. For example recommendations for improving the use of H1 tags, ALT tags and META data.

Spider accessibility - an analysis of the URLs and page names used on your site, and the factors that influence how you can improve the completeness and frequency that Google and ther search engines visit your pages. If a spider cannot see your pages, you won't get indexed.

Site Architecture - is your site laid out in a logical way that will assist the search engines in understanding the overall topic of your pages?

Content Relevancy & Keyword Strategy - including an analysis of the content of your site, and whether improvements or additions can be made to make your site more relevant for specific topics and keywords.

Link Building - how can you improve the importance that the search engines attribute to your site, and increase your Google PageRank score? Including practical advice on gaining legitimate targeted back links that boost your site's relevancy for key terms.

Once you have reviewed your SEO report we will give you a consultation with our SEO experts so they can talk you through the report and advise you on any questions that you may have. 

We can also implement for you the recommendations that we have made regarding on-page factors, accessibility and site architecture.

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